Events should be enjoyed, especially by your attendees. But with so much information, countless sessions, and various networking opportunities happening at an event, it can be easy to get stuck on all the moving parts. That’s why we recommend leveraging event mobile apps.
Mobile apps have emerged as pivotal tools in the event planning industry, offering solutions that enhance attendee experiences, track important metrics and optimize event management (which means a more enjoyable event for your attendees and a more enjoyable post event experience for your marketing team!)
Not convinced? We have broken down 6 ways that mobile event apps can supercharge your events into dynamic and memorable experiences.Â
1. Agenda Management
Mobile apps are a key tool to manage the logistics of your attendees’ event experiences. These event-specific apps can deliver schedules, speaker bios, maps, and other essential information right to attendees’ smartphones. The content in these apps can be updated at any time, so you can be flexible when it comes to room changes, speaker updates or agenda modifications. Features such as push notifications ensure that attendees stay updated with real-time changes and announcements. These features can help limit the stress of navigating an event, leaving more room to enjoy the day.
2. Enhancing Attendee Engagement
Have you ever been in a situation when someone talked to you and you could feel your own focus and attention slipping away? That is the exact opposite of what we want people to experience when attending an event. Mobile apps are an excellent tool in facilitating engaging, interesting, and personalized experiences for your attendees. Interactive elements, like live polls, Q&A or gamification foster greater participation and interaction, making the event more engaging and memorable.Â
3. Facilitating Networking Opportunities
Who doesn’t love meeting new people? Events provide incredible opportunities for networking and establishing business partnerships. (Especially when networking is the primary goal of a particular event!) But after shaking hands with so many people, the names and companies and titles can get muddled together.
It can be difficult to keep track of who your attendees meet and what they do on a busy event day, but having a mobile app for networking means that all important contact information is centralized in one place. Features like attendee profiles, chat functions, and matchmaking algorithms help participants find and connect with people who share similar interests or professional goals. By enabling users to view attendee lists, schedule meetings, or exchange contact information apps can make networking a breeze.
4. Simplifying Check-in
We want to make signing up for an event as easy as possible, and mobile apps can simplify the check-in process, both for organizers and attendees. With features that support online registration, and check-in, apps eliminate the need to print physical tickets and wait in long lines to register for an event. People might lose a lot of things, but they are unlikely to lose their phone!
5. Offering Data-Driven Insights
Mobile apps make it easy to collect and analyze data from your events. Mobile apps can track certain aspects of attendee behavior, engagement levels, and feedback in real-time. The data collected can provide valuable insights into what worked well at your event and what can be improved for future events. Engagement analytics can even be shared with sponsors as proof of value for future sponsorship opportunities. By analyzing metrics such as session attendance, session ratings, or exhibitor interactions, event planners can strategically plan content and strategy for future events.
6. Reducing Costs and Environmental Impact
Want to save money and even more trees? Use a mobile app! By digitizing schedules, maps, and other materials, you can greatly reduce the need for printed materials, which lowers costs and minimizes waste. Mobile apps are also very efficient, which can also reduce your overall event expenses.
Conclusion
Using mobile apps in event planning is a no-brainer. By leveraging these digital tools, event organizers can curate their event strategy and ensure that their attendee’s event experiences are well-coordinated, engaging, and successful.
Looking to leverage a mobile app at your next event, but not sure where to begin? The BW Events Tech team can help! We are committed to being platform agnostic, and helping find the best solution for your event based on your needs and budget. Reach out here or at [email protected] to get started.Â
