PRIVACY NOTICE
Last Updated: October 9, 2026
I. Introduction
BW Events LLC ("BW Events," "Company," "we," "us," or "our") respects your privacy and is committed to protecting your Personal Information. This Privacy Notice ("Notice") describes in connection with information we collect through:
- Information collected through our Website located at www.bweventstech.com and any other BW Events website from which you are accessing this Privacy Notice ("Website").
- Our social media pages, including, but not limited to, our Instagram and LinkedIn pages (collectively, our "Social Media Pages").
- Information collected through correspondence, surveys, marketing communications, and other interactions with us.
Collectively, we refer to the Website, Social Media Pages, and interactions as the "Services."
This Privacy Notice does not apply to information submitted through platforms where we provide services to our customers, which information BW Events collects at the direction of our customers and has no direct relationship with the individuals whose personal data it processes on behalf of a customer. This Privacy Notice also does not apply if you are an applicant or potential applicant for employment by one of our customers or have requested to receive information from one of our customers. If you would no longer like to be contact by that customer, please contact the Company directly in accordance with their privacy policy.
II. Information We Collect
We collect several categories of information that identifies you as an individual or relates to an identifiable individual "Personal Information." The Services collect Personal Information, including:
- Name
- Email Address
- Mailing Address (including billing address)
- Telephone number
- Region-level location data derived from your IP address
- Payment card information
- Records and copies of your correspondence, if you contact us
The specific information we collect depends on how you interact with us.
- Via the Services
- We collect Personal Information through the Services, for example, when you sign up for communications from us or to receive our newsletter, meet with us offline, or contact customer service or purchase our Services.
- Information Collected Automatically.
- Device and Usage Information. When you access our Website, we automatically collect device identifiers, IP address, browser type and version, operating system, referring/exit pages, date/time stamps, clickstream data, and usage patterns.
- Cookies and Similar Technologies. We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. For details, see Section IX (Cookies and Tracking Technology) below.
- Information from Third Parties.
- Publicly available databases;
- Joint marketing partners when they share information with us.
- Information shared if you connect your social media account with us, such as your name, email address, social media contacts, and other information you make accessible from your social media account or that the account otherwise shares with us.
We collect Personal Information to provide you with the requested Services. If you do not provide the information requested, we may not be able to provide you with requested Services. If you disclose any Personal Information relating to other people to us in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Notice.
III. How We Use Your Information
We process your Personal Information for the following purposes, based on the legal grounds described in Section IV (Legal Bases for Processing):
- Provision of the Services and Responding to Requests
- To provide the Services to you, including setting up and administering you an account.
- To respond to your inquiries and fulfill requests when you contact us.
- To complete your transaction and when you interact with our customer service representatives.
- To send information to you, such as updates to our terms and/or policies.
- Business Operations.
- For data analysis, to improve our marketing and/or the operational efficiency of our Services.
- For audits, to verify our Services and systems are properly functioning and to address legal, regulatory or contractual requirements.
- For fraud prevention and security monitoring to prevent against cyber-incidents;
- For improving, altering, repairing, maintaining or modifying our Services;
- For development of new products and/or services;
- For enhancing our business activities.
- To operate and improve our Website, troubleshoot technical issues, and enhance user experience.
- Legal and Compliance Purposes.
- To comply with applicable laws, regulations, legal processes, and governmental requests.
- To enforce our terms and conditions, protect our rights and property, and investigate and prevent fraud, security incidents, or other unlawful activities.
- To protect the health, safety and security of our employees.
IV. Legal Bases for Processing (GDPR/UK GDPR)
For individuals located in the European Economic Area, United Kingdom, or other jurisdictions requiring specification of legal bases, we process your Personal Information based on the following legal grounds:
- Contractual Necessity. Processing is necessary to manage our contractual relationship with you and/or to comply with a legal obligation.
- Legitimate Interests. Processing is necessary for our legitimate business interests, including business analytics, fraud prevention, network and information security, and marketing to existing customers, provided such interests are not overridden by your data protection rights.
- Consent. Processing is based on your explicit consent, such as when you opt in to receive marketing communications, grant location access permissions, or authorize information sharing. You may withdraw consent at any time as described in Section X (Your Privacy Rights and Choices).
- Legal Obligations. Processing is necessary to comply with our legal obligations, such as tax and accounting requirements, or responding to lawful governmental requests.
- Vital Interests. Processing is necessary to protect your vital interests or those of another person, such as in emergency health and safety situations.
V. How We Share Your Information
We share your Personal Information with the following categories of recipients:
- Service Providers and Vendors. We share information with third-party service providers who perform services on our behalf, including:
- Payment processors and financial service providers
- Website hosting and cloud storage providers
- Providers of information technology support and related infrastructure, including security services
- Providers of customer service or related benefits
- Email and marketing automation services
- Data analytics and business intelligence providers
- Professional Advisors. We may share information with our attorneys, accountants, auditors, and other professional advisors as necessary to obtain their services.
- Corporate Transactions. In connection with or during negotiations of any merger, sale of Company assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business, we may share or transfer your information to the relevant parties.
- Legal and Safety Purposes. We may disclose information to government authorities, law enforcement, regulatory bodies, or other third parties as required by law or when we believe disclosure is necessary to:
- Comply with legal obligations, court orders, or governmental requests;
- Enforce our agreements and policies;
- Protect our rights, property, or safety or that of others; or
- Investigate or prevent fraud, security incidents, or illegal activities.
- With Your Consent. We may share your information with other third parties when you direct us to do so or consent to such sharing.
- Aggregated or De-Identified Information. We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you, without restriction.
VI. International Data Transfers
Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country of residence. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.
VII. Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes described in this Notice, unless a longer retention period is required or permitted by law.
The criteria we use to determine our retention periods include:
- The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you remain a customer with us or continue to use the Services).
- Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period before we are permitted to delete them); or
- Whether retention is advisable given our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
VIII. Security
We implement reasonable technical, administrative, and physical security measures designed to protect Personal Information from unauthorized access, disclosure, alteration, and destruction. These measures include:
- Encryption of data in transit and at rest where appropriate
- Access controls and authentication mechanisms limiting access to Personal Information
- Regular security assessments and vulnerability testing
- Employee training on data protection and security practices
- Vendor management and contractual security requirements for service providers
- Incident response and breach notification procedures
However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your Personal Information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords or account credentials.
If we share Personal Information with third party service providers, they agree to use reasonable information security measures to safeguard your Personal Information.
IX. Cookies and Tracking Technologies
Our Website uses cookies, web beacons, pixels, and similar tracking technologies to recognize your browser or device, understand interactions with the Website, support Website functionality, and assist with advertising and related measurement activities. We use these technologies at the following category level:
- Performance Cookies. We use performance cookies, such as Google Analytics and HubSpot, to help us understand how visitors use the Website, assess Website performance, and improve the user experience. You can learn about Google's practices by going to www.google.com/policies/privacy/partners/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout. We utilize HubSpot specifically to manage our customer relationship management (CRM), marketing automation, and website analytics. You can learn about HubSpot’s practices by going to https://legal.hubspot.com/privacy-policy.
- Functional Cookies. We use functional cookies to support certain features of our Services. Specifically, we utilize Google ReCAPTCHA on certain forms to prevent spam. The reCAPTCHA tool may make use of cookies, as well as other information like IP address, date, time, language, screen size and resolution, and mouse movements. The use of the reCAPTCHA tool and any information collected through the tool are subject to Google's privacy policy, available at https://policies.google.com/privacy, and Google's terms of service, available at https://policies.google.com/terms?hl=en.
- Advertising Cookies. We use Google Ads and LinkedIn to support advertising for our Services, including conversion tracking, remarketing, and measuring the effectiveness of advertising campaigns. These technologies may collect technical data, device/browser IDs, anonymized IP addresses, and information about how you interact with our Website and/or Services, including page views, clicks, and conversions, to help us understand whether our advertising results in visits, inquiries, or other actions and to enable us to show relevant advertising to users who have previously interacted with our Website and/or Services.
Managing Cookies. You can control cookies through your browser settings and other tools. If you desire to opt-out of use of non-essential cookies, click here. Most browsers allow you to refuse or delete cookies. Please note that blocking or deleting certain cookies may impact Website functionality.
- You may wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. Note that if you do not accept cookies, you may experience some inconvenience in the use of the Services.
- If you would not like to have your information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if you are in the European Union clicking here). Note that this does not opt you out of being served ads. You will continue to receive generic ads.
Do Not Track. Our Website does not currently respond to "Do Not Track" signals. We may adopt such protocols in the future.
X. Your Privacy Rights and Choices
Depending on your location and applicable law, you may have certain rights regarding your Personal Information.
- Rights Under GDPR/UK GDPR (EEA, UK, and Switzerland Residents).
- Right of Access. You have the right to request confirmation of whether we process your Personal Information and to obtain a copy of such information.
- Right to Rectification. You have the right to request correction of inaccurate Personal Information and completion of incomplete information.
- Right to Erasure (Right to be Forgotten). You have the right to request deletion of your Personal Information in certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected or when you withdraw consent.
- Right to Restriction of Processing. You have the right to request that we restrict processing of your Personal Information in certain circumstances, such as when you contest the accuracy of the information or object to processing.
- Right to Data Portability. You have the right to receive your Personal Information in a structured, commonly used, and machine-readable format and to transmit that information to another controller.
- Right to Object. You have the right to object to processing of your Personal Information based on legitimate interests or for direct marketing purposes.
- Right to Withdraw Consent. Where processing is based on consent, you have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before withdrawal.
- Right to Lodge a Complaint. You have the right to lodge a complaint with a supervisory authority, particularly in your country of residence, place of work, or place of alleged infringement.
- Rights Under CCPA (California Residents).
- Right to Know. You have the right to request that we disclose the categories and specific pieces of Personal Information we have collected about you, the categories of sources, the business or commercial purposes for collection, and the categories of third parties with whom we share Personal Information.
- Right to Delete. You have the right to request deletion of Personal Information we have collected from you, subject to certain exceptions.
- Right to Correct. You have the right to request correction of inaccurate Personal Information we maintain about you.
- Right to Opt-Out of Sale or Sharing. You have the right to opt out of the "sale" of your Personal Information or "sharing" for cross-context behavioral advertising. We do not sell Personal Information in exchange for monetary consideration.
- Right to Limit Use of Sensitive Personal Information. You have the right to limit our use and disclosure of sensitive Personal Information to purposes permitted by the CCPA.
- Right to Non-Discrimination. You have the right not to receive discriminatory treatment for exercising your CCPA rights.
Exercising Your Rights.
To exercise any of these rights, you may contact us via the contact information in Section XIII (Contact Information) below. We will respond to your request consistent with applicable law. If you are a California resident, please refer to the "Additional Information Regarding California" section at the end of this Notice for more information.
Email: privacy@bweventstech.com
Mail: BW Events LLC
103 Foulk Road
Suite 202
Wilmington, DE 19803
Phone: 877-926-1896
We will verify your identity before processing your request. Verification may require you to provide information such as your name and email address. For California residents, you may designate an authorized agent to submit requests on your behalf by providing written authorization.
We will respond to verified requests within the timeframes required by applicable law.
Marketing Communications Opt-Out.
You may opt out of receiving marketing communications from us at any time by:
- Clicking the "unsubscribe" link in marketing emails; or
- Contacting us using the details in Section XIII (Contact Information)
XI. Children's Privacy
Our Website is not directed to children under the age of sixteen (16), and we do not knowingly collect Personal Information from children under 16. If we learn that we have collected Personal Information from a child under 16 without parental consent, we will delete that information promptly. If you believe we have collected information from a child under 16, please contact us immediately using the details in Section XIII (Contact Information).
XII. Third-Party Links and Services
Our Website may contain links to third-party Websites, applications, and services that are not operated or controlled by us. This Notice does not apply to those third-party sites and services. We encourage you to review the privacy policies of any third-party sites you visit or services you use. We are not responsible for the privacy practices or content of third parties.
XIII. Contact Information
If you have questions, concerns, or requests regarding this Notice or our privacy practices, please contact us at:
BW Events LLC
Attention: Privacy Officer
BW Events LLC
103 Foulk Road, Suite 202
Wilmington, DE 19803
Email: privacy@bweventstech.com
Phone: 877-926-1896
For EEA, UK, and Switzerland Residents:
Our representative in the European Union is:
Rae Malcham
privacy@bweventstech.com
Our Data Protection Officer can be reached at:
Chris Roberts
BW Events LLC
103 Foulk Road, Suite 202
Wilmington, DE 19803
For UK Residents:
Our representative in the United Kingdom is:
Rae Malcham
privacy@bweventstech.com
XIV. Changes to This Notice
We may update this Notice from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Notice on our Website and update the "Last Updated" date at the top of this Notice. If we make material changes, we will provide additional notice, such as by email or through a prominent notice on our Website, prior to the changes taking effect. We encourage you to review this Notice periodically to stay informed about our privacy practices.
XV. Supervisory Authority Contact Information (GDPR/UK GDPR)
If you are located in the European Economic Area, United Kingdom, or Switzerland and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.
A list of EEA supervisory authorities is available at: https://edpb.europa.eu/about-edpb/board/members_en
The UK supervisory authority is the Information Commissioner's Office (ICO): https://ico.org.uk/
The Swiss supervisory authority is the Federal Data Protection and Information Commissioner (FDPIC): https://www.edoeb.admin.ch/
PRIVACY NOTICE FOR CALIFORNIA RESIDENTS
This California Privacy Notice supplements the information in our Privacy Notice and applies solely to California residents. This Notice explains the Personal Information we collect, how we use and share it, and your rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively, "CCPA").
Personal Information We Collect
The following indicates the categories of Personal Information, as listed in the CCPA, that we plan to collect and have collected and disclosed within the preceding 12 months. In each instance, the information was disclosed to our service providers.
- Identifiers, including name, email address, mailing address, phone number, IP address, and device identifiers.
- Customer Records, including billing address, payment information, and transaction history.
- Commercial Information, such as transaction information, including billing information and purchase history, including purchases considered.
- Internet Activity, including browsing history on our Website and interactions with our Website or ads.
- Geolocation Data, such as device location and approximate location derived from IP address.
- Audio/Visual Information, such as photographs.
- Inferences, drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual's preferences and characteristics.
For details about the sources from which we collect this information, see Section II of our Privacy Notice.
How We Use Personal Information
We use Personal Information for the following business and commercial purposes:
- Administration, access control, and operations
- Payment processing and financial transactions
- Providing tailored recommendations
- Marketing communications about our Services
- Website operation, analytics, and improvement
- Security, fraud prevention, and legal compliance
- Business analytics
For more details, see Section III (How We Use Your Information) of our Privacy Notice.
Sharing Personal Information
We share Personal Information with the following categories of third parties:
- Service Providers – We share information with vendors who provide technology platforms, payment processing, email services, analytics, Website hosting, and other business services.
- Professional Advisors – We share information with attorneys, accountants, and consultants.
- Government and Legal Entities – We disclose information as required by law or to protect rights and safety.
For details, see Section V (How We Share Your Information) of our Privacy Notice.
Sale and Sharing of Personal Information
Sale of Personal Information: We do not sell Personal Information in exchange for monetary consideration.
Sharing for Cross-Context Behavioral Advertising: We do not share Personal Information for cross-context behavioral advertising purposes.
Categories Disclosed for Business Purposes: In the preceding 12 months, we have disclosed the following categories of Personal Information for business purposes: identifiers, customer records, professional information, commercial information, Internet activity, geolocation data, audio/visual information and inferences. We disclosed these categories to service providers, payment processors and professional advisors.
Retention: For information about how long we retain each category of Personal Information, see Section VII (Data Retention) of our Privacy Notice.
Your California Privacy Rights
As a California resident, you have the following rights:
- Right to Know. You may request that we disclose the following information covering the 12 months proceeding your request:
- The categories and specific pieces of Personal Information we collected about you.
- The categories of sources from which we collected your Personal Information.
- Our business or commercial purposes for collecting, selling, or sharing your Personal Information.
- The categories of third parties to whom we disclose, sell, or share your Personal Information.
- The categories of Personal Information we sold or shared about you and the categories of third parties to whom it was sold or shared.
- Right to Delete. You may request that we delete Personal Information we collected from you, subject to certain exceptions.
- Right to Correct. You may request that we correct inaccurate Personal Information we maintain about you.
- Right to Non-Discrimination. You have the right not to receive discriminatory treatment for exercising your CCPA rights.
For complete details about your rights, see Section X (Your Privacy Rights and Choices) of our Privacy Notice.
How to Exercise Your Rights
To submit a request to know, delete, or correct your Personal Information, please:
- Email: privacy@bweventstech.com
- Mail: BW Events LLC
Attention: Privacy Officer
103 Foulk Road, Suite 202
Wilmington, DE 19803
- Phone: 877-926-1896
We will verify your identity before processing your request using information you provide such as your name and email address. You may designate an authorized agent to submit requests on your behalf by providing written authorization. As part of our verification process, we may request that you provide, as applicable, proof concerning your status as an authorized agent, which may include:
- Proof of your registration with the California Secretary of State to conduct business in California;
- Proof of a power of attorney from the resident pursuant to Probate Code sections 4121-4130.
If you are an authorized agent and have not provided us with a power of attorney from the resident pursuant to Probate Code sections 4121-4130, we may also require the resident to:
- Verify the resident's own identity directly with us; or
- Directly confirm with us that the resident provided permission for you to make the request.
Contact Information
For questions about this California Privacy Notice or to exercise your rights, contact us at:
Mail: BW EVENTS LLC
Attention: Privacy Officer
103 Foulk Road, Suite 202
Wilmington, DE 19803
Email: privacy@bweventstech.com
Phone: 877-926-1896
Changes to This Notice
We may update this California Privacy Notice from time to time. When we make changes, we will update the "Last Updated" date at the top of this Notice and post the revised Notice on our Website. For material changes, we will provide additional notice as required by law.
Additional Information: For complete details about our privacy practices, including information collection, use, international transfers, security, cookies, and more, please see our full Privacy Notice.
END OF CALIFORNIA PRIVACY NOTICE
