Are you looking for a way to take your virtual event space to the next level? To inject some of the magic and fun that is easily showcased in a physical environment into a digital space? This month, we are looking at BW Events Tech’s own custom Arcade Games as the widget of the month! More than just something for virtual attendees to interact with, these games help drive strategic KIPs such as user retention, and they are customizable to your brand and bring a level of fun that is often missing from the virtual event space.
What are Arcade Games?
Arcade games look just like classic games at a video game arcade, but instead of a dim venue filled with bright lights they can be played from the comfort of your virtual event site. They are fun to play, feature attractive and eye-catching colors and create a competitive environment by showcasing leaderboards driven by your specific event’s attendees. At BW we’ve offered popular games such as Tetris, Snake and Space Invaders since 2021, and are now pleased to expand our library to include classic games such as Galaga, PacMan, Flappybird, Minesweeper, Pong, and Sudoku.
Please click on these links below to play some of these games yourself and check out our gallery for previews of other games.
BW Custom Arcade Games
How can arcade games drive event engagement?
Arcade games can drive virtual engagement through a myriad of ways.
- They create an engaging and fun sense of competition with the leaderboard. This is important during virtual events because over multiple hours of content it keeps attendees from exiting the event site.
- They can be added to event pages while session video content plays side by side. This format keeps people “in” the session instead of navigating away from the event site and responding to emails or online shopping.
- Arcade Games can be used in conjunction with leaderboards and gamification for the overall event as an additional “task” to gain points. This can be an enticing element for gamification with prizes. Giving attendees goals to complete shows increased engagement and participation.
Why clients love them!
Our clients love using arcade games because they have increased user retention, and are customizable (and you can’t beat the price – huge ROI for your investment!) Arcade games provide opportunities for our clients to promote their brand, as well as the brands of their sponsors. Because the colors and artwork on these games can be customized, the look and feel of the games not only fit in with the event, but can also be branded with sponsor logos. This provides a unique opportunity for sponsors to purchase an additional package as an “arcade games” sponsor, and get additional eyeballs on their company.
Where they can be integrated?
A winning factor of arcade games is they can be incorporated into almost any event platform! From Cvent to Bizzabo to Swoogo and more, these games are platform agnostic and can be easily incorporated into an event by the BW team. These games are built on APIs and as independent 3rd party widgets, are hosted on the event site via iframes, and collect zero PII. Therefore, event planners do not need to stress about compatibility of code or any privacy issues, and can be assured that these games are providing an enhancement to the overall virtual attendee experience.
Interested in incorporating these games into your in person experience as well? Depending on what you’re leveraging, these can be incorporated in your onsite app- meaning that your virtual and physical attendees could compete against one another for top spots on the leaderboards.
How to get Arcade Games for your next event.
Are you ready to take the next step? Arcade games can be easily incorporated into almost any virtual event, and can help take it to the next level by incorporating fun, being a highly visible extension of an event’s branding and by keeping attendees more engaged with video content.