WHAT IS MARKETING AUTOMATION?
Marketing automation is software that automates the management of marketing activities and multipurpose campaigns across various media. Businesses may use marketing automation to send automated communications to consumers via email, online, social media, and SMS. Messages are delivered automatically, according to processes, which are sets of instructions. Workflows can be established by templates, developed from the ground up, or changed mid-campaign to improve outcomes.
To enhance income and maximize efficiency, marketing and sales teams utilize it to automate online marketing campaigns and sales operations. Employees are freed to tackle higher-order issues when automation is employed efficiently to perform repetitive activities, and human error is decreased.
It aids in the creation, nurturing, and scoring of leads, as well as the measurement of total campaign ROI. The benefits of automation in terms of saving time and money increases as a company develops in size and complexity. Good marketing automation solutions are built to grow with your company.
WHAT DOES MARKETING AUTOMATION DO?
Marketing automation, in its most basic form, is a collection of technologies meant to streamline and automate some of the most time-consuming tasks in modern marketing and sales positions.
Automation is all about simplifying a corporate environment that is becoming far too complex, far too rapidly, from automating the lead qualifying process to establishing a hub for digital campaign design.
You may use marketing automation to develop a digital marketing plan without having to manually send each email, message, campaign, or post you produce. Good automation solutions aid in the identification of your target audience, the creation of appropriate content, and the automatic execution of activities based on schedules and consumer behavior. Once your campaign is up and running, you may focus on other activities before analyzing and tweaking your marketing strategy as the results come in. While you focus on building your business, an automated marketing plan may save you time and money while boosting revenue and ROI.
IS MARKETING AUTOMATION EASY TO USE?
Every marketing activity, from simple email sends to complicated campaign administration and data analysis, is made easier with automation. Here are a few examples:
- From the same interface, you can schedule email sends, create one-off campaigns, and manage your subscriber list.
- A/B test email campaigns automatically to identify the message that generates the greatest interaction and conversation.
- Define objectives and track everything, including click-through rates (CTRs), timing, channels, and conversions. Evaluate and optimize progress on the fly, from any device.
- Extend your customer view beyond CRM to include data from web analytics and ecommerce.