Behind the Scenes: Exhibiting at IMEX America
Preparing for an event as an exhibitor is no small feat. From setting up virtual assets to ordering swag and building a booth, event marketers deal with a lot to make sure their brands shine through on-site. Today we are sitting down with Victoria Rasmussen, Marketing Director at BW, to peel back the curtain and […]
Behind the Scenes: Speaking with Yururito and EventHub at Event Seminar Marketing Fes in Japan
As event professionals we are usually on the side of managing events, not speaking at them. That being said, we understand that a little perspective can go a LONG way when it comes to problem solving and improving our events. Today we’re sitting down with Summer Robinson, a technical project manager on our team who […]
The Power Duo: How Marketing and Event Alignment Redefines ROI and Brand Storytelling
Effectively managing and orchestrating an event involves navigating a complex web of cross-functional teams and stakeholders. Anyone who has ever worked in a large organization is no stranger to balancing a spectrum of goals, strategies, and expectations coming from different stakeholders, and nowhere is this more true than in Marketing and Events teams. Understanding how […]
Widget of the Month – TurnoutNow
In a content driven world, personalization is the name of the game. In a space where event planners have thousands of attendees to engage, how can they increase the unique and personal experiences for each individual? The answer – leverage your event technology to elevate the attendee experience and boost engagement. This month, we’re looking […]
Gamification in Event Marketing: 6 Ways to Boost Attendee Engagement
Within the dynamic landscape of event marketing, organizers are always looking for innovative ways to captivate their audience’s attention. When it comes to boost attendee engagement at events, gamification is a proven game-changer, when done well. It adds an element of fun, competition, and interactivity that keeps participants immersed throughout the event. Here are six […]
Tales from Event Tech Live Vol 2: 5 Event Technologies to Keep your Eye on
Last month, Rae & Victoria traveled to London for Event Tech Live to connect with industry experts and collect awards for “Most Creative Agency in Event Tech” and “Event Tech’s Favourite Supplier-The People’s Choice Award.” The team met with existing partners and learned about emerging event technologies. Check out below for our top 5 event […]
