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BW Events Tech at C2 Montréal 2025

Montréal, Canada – May 28, 2025 – Last week BW Events Tech connected with the global event community at C2 Montréal 2025, where industry leaders and creative minds convened. Darcy Gabriele, Senior Director, Sales and Customer Success, explored the conference from May 20–22, taking in the latest innovations and gathering inspiration to bring back to her work in event tech.

As part of the experience, Darcy was hosted by Braindate, a partner of C2 Montréal. Braindate, a human-centered platform for networking and learning, truly elevated the learning experience through one-on-one and small group conversations based on shared interests and expertise. This curated format offered the perfect setting for Darcy to explore how BW’s approach to event tech can help simplify complex systems, improve workflows, and deliver more seamless attendee experiences.

“C2 definitely brought the ‘WOW’ factor with bold color and a dose of magic and creativity,” said Darcy Gabriele. “Braindate was a powerful connection tool onsite. My best conversations happened in small group discussions where we got to go deep on narrow topics. THAT is how I learn best!”

The conference program itself was a rich tapestry of insights. Day 1, “Unlocking Creativity Through Experiences,” highlighted how experiential marketing continues to drive transformation. Day 2, “Driving Sustainable Innovation,” emphasized the critical role of purpose-driven strategies in today’s landscape. And Day 3, “Unlocking the Future with AI & Technology,” dove into integrating AI and emerging tech responsibly without losing the human touch. Sessions led by experts like Will Lee (CEO of ADWEEK), Christine Renaud (CEO & Co-founder, Braindate), and Naomi Huck Ananou (Institut du cancer de Montréal) sparked valuable discussions.

From registration flows and meetings management to on-site check-in and API integrations, BW Events Tech offers expert support at every stage of the event lifecycle. Darcy was eager to connect and collaborate, discussing how our event technology solutions can ensure clients love every aspect of their tech experience.

About BW Events Tech

BW Events Tech is a platform-agnostic event technology agency that helps clients love 100% of their event tech. By combining deep technical expertise with personalized strategy, BW Events Tech supports brands and agencies in delivering seamless, standout experiences—whether virtual, hybrid, or in-person.

About C2 Montréal

C2 Montréal is a unique conference that combines elements of a business event, a festival, and a think tank, focusing on commerce and creativity. This three-day immersive event, held annually in Montreal, Quebec, brings together leaders, innovators, and change-makers from diverse industries. The conference aims to foster collaboration, innovation, and business opportunities by exploring current issues and shaping future trends. Known for its immersive experiences, interactive sessions, and creative environment, C2 Montréal consistently pushes the boundaries of traditional event formats. The 2025 edition emphasized “Motion: The Art of Taking Action,” showcasing how to turn bold ideas into tangible results and drive progress across industries.

About Braindate

Braindate is a human-centered technology platform designed to facilitate meaningful knowledge-sharing and networking at events. By enabling attendees to create and book one-on-one or small group conversations based on their expertise or learning needs, Braindate revolutionizes how people connect and learn at conferences. It fosters a more engaging and personalized experience, ensuring that every interaction is purposeful and impactful. Braindate is a key partner in enhancing the collaborative and learning environment at C2 Montréal.

Media Contact:

Victoria Rasmussen

Marketing Director

[email protected]

+18173017780

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For media inquiries and interview requests, please contact Victoria Rasmussen at [email protected].