Cannes, France – June 24, 2025 – BW’s very own Victoria Rasmussen and Darcy Gabriele recently immersed themselves in the electrifying atmosphere of the Cannes Lions International Festival of Creativity. From Monday, June 16, to Friday, June 20, 2025, in the vibrant setting of Cannes, France, their mission was clear: to learn from the world’s best in experiential marketing and forge stronger connections with clients hosting events at this premier global gathering.
From Monday, June 16, to Friday, June 20, 2025, in the vibrant setting of Cannes, France, they learned from the world’s best in experiential marketing and connected with clients hosting events at this premier global gathering.
Cannes Lions is renowned for transforming the entire city into an unparalleled showcase of creative activations. It’s a place where groundbreaking ideas come to life, and the latest trends in brand experience are set. This annual festival brings together top professionals from advertising, marketing, and technology, fostering a dynamic environment for learning, networking, and celebrating creative excellence.
“Cannes Lions is a masterclass in event activations,” shared Victoria Rasmussen, Marketing Director. “From the beach houses that line the Croisette to Cabana Row and all the hotel takeovers, this city itself becomes an event of massive proportions. Every detail is thought through, and event branding really shines through.”
Their time at Cannes Lions provided an invaluable opportunity to witness firsthand how the industry’s leaders execute large-scale, immersive experiences. Beyond the formal sessions and award ceremonies, Victoria and Darcy connected with clients, gaining deeper insights into their evolving needs and collaborating on strategies to deliver standout events. The festival proved to be a vibrant backdrop for fostering new partnerships and strengthening existing relationships within the global creative community.
About BW Events Tech
BW Events Tech is a platform-agnostic event technology agency that helps clients love 100% of their event tech. By combining deep technical expertise with personalized strategy, BW Events Tech supports brands and agencies in delivering seamless, standout experiences—whether virtual, hybrid, or in-person.
About Cannes Lions International Festival of Creativity
The Cannes Lions International Festival of Creativity is the world’s leading event for the creative communications industry. Each year, it serves as a global stage for celebrating groundbreaking ideas, exploring industry challenges, and connecting the brightest minds in advertising, marketing, and technology.
Media Contact:
Victoria Rasmussen
Marketing Director
+18173017780
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For media inquiries and interview requests, please contact Victoria Rasmussen at [email protected].
