Licia has been with BW Events LLC since June 2022. Prior to joining BW Events, Licia Salice served as SVP Finance at Binary Fountain (now part of Press Ganey Associates) from 2014-2021, a health-centric SaaS cloud platform to enable brands to manage and improve their online reputation. As one of the original employees, Licia established comprehensive finance and accounting functions and policies, developed the human resources department, and oversaw risk management and treasury functions. She also led the due diligence efforts for the acquisition of marketing platform Rio SEO in 2018 and the sale of the company to Press Ganey Associates in 2020.
Licia received her Master of Science in Economics from the London School of Economics, and she is a CFA® charterholder. Licia was raised both in Italy and Switzerland, and is fluent in Italian, German and Spanish. Licia is married and has four children. She loves hiking, yoga, and strength training, and enjoys traveling to spend time with her extended family in Europe.