Event marketing has its unique challenges. With data privacy restrictions constantly changing and increasing, it isn’t always so straightforward to make sure you’re targeting
Event marketing has its unique challenges. With data privacy restrictions constantly changing and increasing, it isn’t always so straightforward to make sure you’re targeting the right people for your events. A timeless question for our industry friends: How do you make sure the right people are attending?
Influencer marketing isn’t new, so why not make your speakers, exhibitors and attendees your biggest promoters? This month, we are highlighting Snöball and how it helps get the right attendees to register for and attend your event.
What is Snöball?
Snöball is an event marketing solution that gets butts in seats and eyes on screens. By employing word of mouth marketing techniques, it leverages existing speaker, sponsor, partner and audience members to create a “snowball effect.” By mobilizing these channels, event planners see increased event attendance as well as a 10-30% increase of registrants. To encourage your influencers to spread the word, Snöball provides registration prompts to invite someone, a follow up series of marketing emails, and unique incentives and rewards for the most valuable advocate with the most referrals.
Why clients love Snöball!
Event professionals love Snöball because of their white glove service, transparent analytics, and effective results. With Snöball’s product offering, campaigns are managed from registration confirmation to a final know before you go, meaning you have a team of experienced marketers pushing for the best results on your behalf.
As an all in one managed service, clients can see results directly in the Snöball platform including who is referring to who, how many and which channel they are converting from. This data Snöball collects paints a picture of how people are being brought into register for their event and planners can easily track results from platform marketing actions.
Who does Snöball integrate with?
Snöball integrates with over 60 tech platforms to make sure your attendees are sharing what will give them the best social clout, thereby reaching the best audience prospects for your event.
BW Events Tech Review
At BW Events Tech, we love how Snöball uses word of mouth marketing to promote events and the data that results from it! The Snöball team uses best practices to ensure that their campaigns are going to get you the best results, meaning you can attain the growth you’re looking for. With the impressive data the Snöball platform provides, it is easy to make informed decisions for future event marketing strategy.
Connect with us here to find out how to use Snöball for your next event. Or book a conversation directly with Snöball. Looking to partner with BW Events Tech and be the next “Widget of the Month”? Connect with us at [email protected].